AI commercial production cost depends on the treatment, runtime, number of deliverables, and whether the work is fully AI-native or hybrid with live capture. AI-native pipelines typically deliver full-spec commercials at a fraction of the cost of a comparable traditional shoot. There is no single sticker price — cost is set by scope, not by a rate card.
Traditional commercial cost is dominated by the shoot: crew, location, set, talent day-rates, and equipment. AI-native production removes most of the shoot, so the budget shifts to direction, pipeline, and finishing — which is structurally cheaper for most briefs.
Hybrid productions sit in between: they keep a shoot where the brief genuinely needs a real performer or location, and use generative pipelines for everything else.
The honest answer to "what will it cost" is "share the brief." Cost is set by scope. Orb Studios scopes against the creative brief and the deliverable list, then quotes — the pipeline is chosen against the brief, not assumed.
Typically yes. Traditional commercial cost is dominated by the shoot — crew, location, set, talent. AI-native production removes most of that, so comparable work usually costs a fraction of a traditional shoot.
Because cost is set by scope: treatment, runtime, number of deliverables, rights, and finishing standard. The accurate path is to scope against the brief and the deliverable list.
More distinct looks and environments, more cutdowns, hybrid live capture, broadcast-spec finishing, and talent or music licensing all add cost.
Share the brief and deliverable list with Orb Studios at hello@orbstudios.ai. The pipeline is selected against the brief and the work is scoped from there.