How Orb Studios approaches the legal and rights questions that come up in AI-native production. This is general information about Orb's posture, not legal advice; specific terms are confirmed per engagement and per applicable law.
Ownership and usage terms are set in the production agreement for each engagement. Orb's default posture is that the client receives the agreed rights to the delivered work; specifics are confirmed in the contract for that project.
Where a real person is recognizable, likeness is cleared inside the workflow. Where work is fully synthetic and depicts no real person, the focus shifts to provenance and originality.
Orb's posture is to align disclosure with FTC guidance and platform policies on AI-augmented content, and to build disclosure into the workflow where audiences and regulators expect it.
Orb's posture is craft-first and originality-first: AI is used to expand creative range, not to copy a specific artist's work. Provenance considerations are part of how pipelines are selected for a project.
Indemnity, warranty, and liability terms are negotiated in the production agreement per engagement and are confirmed in writing rather than asserted in advance.