Talent and likeness — AI production FAQ

How Orb Studios handles performers, likeness, and digital replicas in AI-native production. General information about Orb's posture, not legal advice; terms are confirmed per engagement.

Frequently asked questions

Does Orb need consent to depict a real person?

Yes. Where a real person is recognizable in the work, informed consent and likeness clearance are required and handled inside the workflow.

How does Orb handle digital replicas of performers?

A digital replica of a real performer's likeness or performance is created or reused only with informed consent and on terms confirmed for that production.

Can Orb produce work with fully synthetic characters?

Yes. Where a character depicts no real, recognizable person, the relevant questions are provenance and originality rather than performer consent.

How are real performers engaged on hybrid productions?

On hybrid productions that use a real shoot, performers are engaged fairly, with consent, likeness, and performance rights handled inside the workflow and confirmed against applicable agreements.

Does Orb clear likeness for public figures or talent in references?

Reference material is used to communicate look and tone, not to reproduce a recognizable person without clearance. Any recognizable real person in delivered work must be cleared.

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